Al Hayani Premium
A premium automotive accessories brand, presented with the ambition behind it.
A Romanian brand with ambitions beyond a standard accessories shop.
Al Hayani wanted a presence that felt at home alongside international automotive customisation brands. I built a dark, image-led website and a browsing route that starts with the visitor’s car. The website is complete and awaiting launch.
Make the first impression count.
Large automotive images, a dark background and restrained typography put the cars and accessories first. The brief was to communicate the brand’s premium ambition before visitors reach the catalogue.
The same journey on desktop and mobile
Which car is it for?
The vehicle selector starts with make, model and year. It gives visitors a practical way into the accessories range, based on the car they own rather than a long list of products.
The same journey on desktop and mobile
The same brand on a smaller screen.
I adapted the navigation, vehicle selector and product presentation for mobile. The preview shows the finished website before its public launch.
The same journey on desktop and mobile